"You're Special!"

Are some of your customers more ‘special’ than others? Maybe it’s the amount that they purchase… or how much they contribute to your bottom-line. Maybe it’s their longevity as a loyal client… or maybe it’s just the prestige they give you by being your client.

Whatever the criteria… every customer is not the same.

So, what are you doing about that? What are you doing to show your ‘special’ customers that they are important to you… and that you really appreciate their business?

If you want to differentiate your company, maybe you should differentiate your customers.