Tuesday, November 24, 2009

You Are Invisible!

At some point during our lifetime, we all wonder what it would be like to be invisible… to be able to move thru the world unseen. I believe those thoughts come from our subliminal understanding that we already are invisible most of the time. Think about it…

As individuals & organizations, most of us are (and have always been) ‘invisible’ to 99.9% of the world (including our target market). Most people do not know who we are… Most people do not know what we do… Most people could not find or contact us even if they wanted to. Even when we are physically close to others (driving on the road, walking on the street, shopping in the stores), people don’t truly see us.

From a business standpoint, if customers do not regularly see, hear or at least think about you… you are invisible! What are you doing to change that?