Stop 'Just' Doing Things!

I hear and read it every day... from sales professionals & non-professionals alike.   They are trying to initiate a conversation with someone, and they stumble out of the gate by saying something like, "I just called to..." or "I just want wanted to..."

Why do they do that?  Why do they diminish the Value and Importance of whatever they are about to say by using the word "just"?  "Just" serves few purposes other than to let the world know that the next words that you hear... will not be very important.

So, the next time that you have something to say, the easiest way to strengthen your messages is to remove the word "just" from your vocabulary.  (Note: You don't even have to replace it with another word... all you have to do... is skip it!)  

Give it a try and see how it works!