Sunday, February 22, 2009

Attention Span

Not too many years ago, there were literally only a handful of TV stations to choose from.  The lack of choice forced us to have much longer attention spans than we do today.  Viewers happily ‘paid’ attention to a company’s message (better known as commercials) for as long as two minutes… then they were shortened to one minute… and 30 seconds… Now, some radio spots are as short as 3 seconds!  More people watch YouTube than all of the most ‘popular’ shows on TV, but the average time spent on each YouTube video is reported to be less than ten seconds. 

Whether your communication method is television, radio, internet, e-mail, snail-mail, phone or face-to-face… the world doesn’t care how ‘important’ or powerful your message is (to you)!  If you can’t capture our attention immediately and keep it, we’re off in search of something else…

1 comment:

davidgoad said...

Check out - it's like twitter for youtube. They claim 12 seconds before the viewer gets bored or apathetic. How much shorter will it get when our next generation runs the world?