Monday, December 14, 2009

Digital Footprint

Footprints are as reliable at determining your identity as DNA. They match YOU with traces that you left behind. They literally determine who you are. Digital Footprints are exactly the same. When people want to learn more about you, they don’t ask YOU any more… They easily gather the answers for themselves by looking you up online. What type of comprehensive Brand are you actively creating online so that people correctly understand who you are?

Your blog (you do have a blog, right?)… GooglefacebookLinkedInYouTubeTwitterFlickr… (to name just a few) should be representing & promoting you 24 hours a day, 365 days a year. Your official company website (the thing that you probably spent the most time and money creating) is only one miniscule piece of your online brand… something that many people either completely ignore… or don’t completely trust.

Having little or no Digital Footprint (other than your ‘official’ company site) is the same as being invisible. How is that working for you?