Footprints are as reliable at determining your identity as DNA. They match YOU with traces that you left behind. They literally determine who you are. Digital Footprints are exactly the same. When people want to learn more about you, they don’t ask YOU any more… They easily gather the answers for themselves by looking you up online. What type of comprehensive Brand are you actively creating online so that people correctly understand who you are?
The paradox of insular language
7 months ago