Spam Is In The Eye Of The Beholder

In today’s world of easy ‘friends’ and ‘communication’, it is impossible to make personal, direct contact with everyone. Therefore, well-intentioned messages like, “Merry Christmas, everyone!” or “Happy New Year to all!” now come down upon us like a torrential rain. These generic messages are today’s equivalent of “To Whom It May Concern” or “Attention: Current Resident”

Up until this year, I have painstakingly customized almost every message & greeting sent out. Yes, I still did a lot of copy & pasting, but there was at least the person’s name (and usually a personal sentence or two) included. As my network of contacts grows exponentially, that level of personalization is no longer possible. However, I do not use that as an excuse to cover everyone with one simple click.

Consider this before the next time you hit "Send to All": Don’t at least some of the people in your life (Family, Friends, Co-workers, Clients...) deserve a phone call… or a personal e-mail, message or text?

No one will ever treat YOU special… if you treat everyone the same!

p.s. Happy Birthday to everyone who will have a birthday in 2010! (How did that make you feel?)