Thursday, December 31, 2009

Spam Is In The Eye Of The Beholder

In today’s world of easy ‘friends’ and ‘communication’, it is impossible to make personal, direct contact with everyone. Therefore, well-intentioned messages like, “Merry Christmas, everyone!” or “Happy New Year to all!” now come down upon us like a torrential rain. These generic messages are today’s equivalent of “To Whom It May Concern” or “Attention: Current Resident”

Up until this year, I have painstakingly customized almost every message & greeting sent out. Yes, I still did a lot of copy & pasting, but there was at least the person’s name (and usually a personal sentence or two) included. As my network of contacts grows exponentially, that level of personalization is no longer possible. However, I do not use that as an excuse to cover everyone with one simple click.

Consider this before the next time you hit "Send to All": Don’t at least some of the people in your life (Family, Friends, Co-workers, Clients...) deserve a phone call… or a personal e-mail, message or text?

No one will ever treat YOU special… if you treat everyone the same!

p.s. Happy Birthday to everyone who will have a birthday in 2010! (How did that make you feel?)