Simple Things

Your customers are a lot like cats. They can be very particular. They like what they like… and ignore what they don’t.

I was in a pet store the other day, and I realized that pet accessory providers want me to purchase an expensive cat 'haven' (with multi-levels and luxurious carpet)… but my cat? He likes to hang out in a plain paper bag.

While most people understand that the real target market for cat havens (and cat food for that matter) is the cat owner, it’s never a good thing to ignore the end-user completely. Often, all they want are the simple, convenient and familiar things in life.