WHY?

• Why should I hire you?
• Why should I promote you?
• Why should I fire somebody other than you?
• Why should I buy from you?
• Why should I recommend you?
• Why should I join your organization?
• Why should I invest in you?

These simple questions challenge you to articulate your Value.

Are you prepared to give your BEST answers right now?

If you’re ‘lucky’, someone will actually ask you one of these questions. Most likely, however, people will just wait for you to prove it with your behavior.