Sunday, January 18, 2009


I see the signs everyday - "Free Phones"... "Free Cable''... "Free Membership"... I even saw a sign recently that proclaimed, "Free Rent!" The thing that interested me the most about those places was the fact that nobody was lined up to get their "free" stuff. Companies had chosen to give their 'valuable' creations away... but nobody cared. Therefore, the question that begs to be asked is this:

What happens when your product, service or solution has so little perceived value that even "free" is not cheap enough?

There are very few winners in the Commodity Game, but many companies still try to play. If what you sell truly is a commodity, then you better be cheap and sell a whole bunch. On the other hand, if you actually provide a product, service or solution that has Value... Prove It!

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